In Marketing Since 2014
Resume
Now
Fractional CMO through 4 Pillars Digital. Marketing lead at Pinlandia, the e-commerce brand I co-founded.
Experience
April 2023 - Present4 Pillars Digital
Founder & Fractional CMO
- • Organic growth for clients across industries: SEO, email and AI search visibility. Ran alongside iAffiliate until September 2026; now my full focus.
- • Built a compliant 8-market email program from zero for Casino.online: 850+ verified subscribers in 6 months, zero compliance incidents. Read the Casino.online case study.
- • Keyword research and technical audits for RWS Group's client Liebherr. Read the RWS Group & Liebherr case study.
January 2026 - PresentPinlandia
Co-Founder, Marketing Lead
- • Co-founded a button pin e-commerce brand; I run all of its marketing and built the store. First B2B order of 150 units with no paid ads.
- • Read the Pinlandia case study.
Sep 2023 - Sep 2026iAffiliate
Growth Marketing Manager (contract consultant)
- • SEO and content operations across 5 iGaming affiliate sites in tier-1 markets: up to 50 pages created or updated every two weeks, plus money-page governance.
- • Read the iAffiliate case study.
Sep 2022 - Sep 2023Flat Rock Technology
SEO Lead / SEO Manager
- • Raised the site performance score from 44 to 89 and led SEO on two headless CMS migrations.
- • Read the Flat Rock Technology case study.
2017 - 2018Voubs
Digital Marketing Specialist
- • Repositioned a photography contest site into a global contest aggregator; grew social to 55K Facebook and 7K Instagram followers.
- • Read the Voubs case study.
2014 - 2018The Daily Copywriter
Digital Marketing Freelancer
- • Grew a freelance copywriting practice on Fiverr and Upwork to $20,000+ a year and a 6-person team.
- • Read The Daily Copywriter case study.
2014 - 2017Sirma Group Holding
Executive Assistant, then Sales and Marketing Associate
- • Produced guides and walkthroughs for SaaS products.
Sep 2018 - Dec 2021Stamco Ship Management
Seafarer (Deck Cadet → 2nd Mate)
- • Navigated commercial vessels worldwide, advancing to Second Mate, while freelancing in copywriting and digital marketing between contracts.
- • Got an invitation to join EV Nautilus (Dr. Robert Ballard's research vessel).
- • Realized my future was in digital strategy, not isolation at sea, and returned to marketing full-time.
Education
2024University of Ruse
MBA (paused)
Deepened my knowledge of business management, including the importance of entrepreneurial ecosystems, leadership, financial scrutiny, data analytics and process automation.
2017Nikola Vaptsarov Naval Academy
Bachelor of Marine Navigation and Maritime Studies, BEng
Developed exceptional time management, problem-solving and leadership abilities, which helped me be better prepared in my current career.
2012Vasil Levski High School
Japanese Language and Literature
Certifications
Google Skillshop
Semrush
LinkedIn
Lovable
EF SET
Cyril & Methodius
Vibe Coding
HubSpot Inbound Marketing
Technical SEO
Google Ads Apps Certification
Google Ads Search Certification
Google Ads Video Certification
Google Ads Shopping Certification
Google Ads Display Certification
Google Ads Measurement Certification
English C2 Proficiency Certificate
Content-Driven SEO
GA4 for SEO
AI-Powered Marketer
Google Analytics Certification
SEO: Optimize Your Social Media Profiles
SEO: Ecommerce Strategies
SEO: Link Building
SEO: Keyword Strategy
JLPT N5 Japanese-Language Proficiency Certificate
Media & Press
Focus News
Ruse24
Digital4Burgas
AI in E-commerce: Interview on Radio FocusDigital4Ruse: AI Integration in E-commerceHot Chair Panel at Digital4Burgas
Projects
December 2025 - PresentClicks & Swagger
Creator
AI music project and public marketing experiment: building an audience for a category that doesn't exist yet. Read the Clicks & Swagger case study.
Digital Marketing Skills
Digital Strategy95%
Search Engine Optimization95%
Content Marketing90%
Pay-Per-Click Advertising85%
Traditional Marketing Skills
Brand Management85%
Event Planning80%
Project Management85%
Client Relationship Management85%
Strategic & Analytics Skills
Market Research90%
Google Analytics (GA4)90%
Marketing Automation85%
A/B Testing85%
Languages
English95%
Bulgarian100%
Japanese40%
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