Services & Deliverables
Here's exactly what you get when we work together - the strategy, the tools, the deliverables, and how the engagement works from day one.
Book a discovery callWhat I Deliver
SEO & Content Strategy
Earn your audience before you buy them.
I build organic growth systems rooted in technical SEO, search intent analysis, and strategic content. Every page is engineered to rank, convert, and compound - not just attract vanity traffic.
What You Get
- Monthly technical SEO audit report with prioritized fixes
- Keyword tracking dashboard (rankings, CTR, impressions)
- Content calendar with briefs, target keywords & internal linking plan
- Quarterly competitive landscape analysis
- Site architecture & crawlability recommendations
Tools & Platforms
Best For
Sites that want organic growth they own
Proof from my work
RWS Group & Liebherr
Keyword research and technical audits that shaped how Liebherr positions NoFrost against generic frost-free searches in the UK and Bulgaria.
View case studyTypical timeline
- First wins: 30-60 days
- Compounding results: 6-9 months
Common mistakes I fix
- Chasing high-volume keywords with no buying intent instead of mapping search intent to revenue
- Publishing content without a technical foundation (crawl budget, internal linking, indexation hygiene)
- Treating SEO as a content problem when it's actually a site architecture and authority problem
PPC & Paid Media
Every dollar tracked, every click accountable.
I manage paid campaigns with a hypothesis-first approach - every ad, audience, and bid ties back to a measurable business outcome. No wasted spend, no black-box reporting.
What You Get
- Campaign setup with conversion tracking & attribution
- Weekly performance reports with spend, CPA & ROAS breakdowns
- A/B test log with winners, losers & learnings
- Custom Google Ads scripts for automated bid management
- Landing page wireframes & CRO recommendations
Tools & Platforms
Best For
Teams that need every click accounted for
Proof from my work
VOUBS
Repositioned VOUBS from a photography contest site into a global contest aggregator and grew its social following to 55K on Facebook and 7K on Instagram.
View case studyTypical timeline
- First wins: 2-4 weeks
- Compounding results: 3-6 months
Common mistakes I fix
- Optimizing for clicks and CPC instead of CPA, ROAS, and incremental revenue
- Running broad match without negative keyword hygiene and bleeding budget on irrelevant queries
- Sending paid traffic to generic homepages instead of intent-matched landing pages with proper tracking
Growth Marketing & Analytics
Full-funnel systems that compound over time.
I connect the dots across channels - email, analytics, automation, and BI - to build growth loops that nurture leads, reduce churn, and give you a single source of truth for marketing performance.
What You Get
- Email automation flows (welcome, onboarding, re-engagement, win-back)
- GA4 setup with custom events, conversions & audience segments
- Looker Studio / BI dashboard with cross-channel performance
- Buyer journey map with conversion rate benchmarks per stage
- Monthly growth report with insights & next-sprint priorities
Tools & Platforms
Best For
Businesses with more than one channel to connect
Proof from my work
Casino.online
Built a compliant multi-market email program from zero: 850+ verified subscribers across 8 markets in 6 months.
View case studyTypical timeline
- First wins: 30-45 days
- Compounding results: 4-6 months
Common mistakes I fix
- Reporting on traffic and opens instead of pipeline, MQL-to-SQL conversion, and revenue attribution
- Running channels in silos so email, SEO, and paid never compound into a single funnel
- Building dashboards no one reads instead of weekly insights tied to the next sprint's actions
AI & Marketing Automation
Scale what works - without scaling headcount.
I build automated workflows that multiply your marketing output - from AI-powered content pipelines with consistent author personas to real-time PPC anomaly detection and automated SEO monitoring. Less grunt work, more strategic impact.
What You Get
- AI-powered content pipelines with consistent brand voice & author personas
- Automated competitor & keyword research workflows
- PPC performance alerting & anomaly detection scripts
- SEO audit automation (crawl scheduling, rank tracking alerts)
- Custom AI agents for market research & trend analysis
Tools & Platforms
Best For
Teams wanting to do more with less, content-heavy operations, agencies
Proof from my work
Ads Plus
Grew app-tipps.com from 2K to 50K monthly sessions while running SEO and content across 5 affiliate sites.
View case studyTypical timeline
- First wins: 2-3 weeks
- Compounding results: 2-4 months
Common mistakes I fix
- Adopting AI tools without a brand voice spec, so output reads generic and dilutes authority
- Automating broken processes instead of fixing the workflow first, then automating what works
- Skipping the human review layer on AI output and shipping factual errors that erode trust
How We'll Work Together
Discovery call
A 30-minute call where we map your goals, current channels, pain points, and budget. Come with questions - I'll come with initial hypotheses. No pitch, just clarity.
Custom proposal
Within 5 business days, you receive a detailed scope document with objectives, deliverables, timeline, and transparent pricing. No surprises, no hidden fees.
Onboarding & kickoff
We set up access to your ad accounts, analytics, and CMS. I configure tracking, build initial dashboards, and launch the first sprint within week one.
Ongoing optimization
Fortnightly strategy reviews, transparent dashboards updated in real time, and monthly growth reports. I flag scaling opportunities and pivot fast when the data says so.
Engagement Models
One-off audit or workshop
A single, focused deliverable - SEO audit, PPC account review, analytics health-check, or a half-day strategy workshop with your team.
Scoped and quoted after a free 30-minute consultation.
Project-based
Defined scope with a clear start and end - site migration, funnel build, campaign launch, or tracking overhaul.
Scoped and quoted after discovery call.
Monthly retainer
A tailored mix of any services I offer, built around your priorities and delivered through ongoing growth sprints, fortnightly strategy reviews, real-time dashboards, and monthly performance reports.
Scoped around the work that will create the most value for your brand. You get a quote after a free 30-minute consultation.
Fractional / embedded
Part-time Head of Marketing or interim SEO/PPC lead - embedded in your team, attending standups, owning the roadmap.
Custom pricing based on time commitment and scope.
Services a Retainer Can Cover
- SEO, AI SEO / GEO, ecommerce SEO, and B2B tech SEO
- Affiliate marketing and highly competitive or YMYL verticals
- Paid media across Google, Meta, TikTok, and LinkedIn
- Email marketing, complex funnels, and automations
- Marketing automation, MarTech adaptation, and vibe-coded workflows
- Data analytics, measurement, and complex growth strategy
What Shapes the Scope
Every retainer is built around the work that will create the most value for your brand.
- The activities and channels your brand needs
- Who executes each workstream - me, your team, or vetted specialists
- Your vertical, competitive pressure, and compliance requirements
- The pace, capacity, and level of hands-on delivery required
- Website development, design, or cross-department requests when explicitly scoped
Why Me?
Data meets creativity
I never launch a campaign without a hypothesis, a dashboard, and a story. Every decision is backed by data and shaped by experience.
ROI-obsessed mindset
I run my own practice and co-founded an e-commerce brand, so I think like an owner: every euro has to earn its keep.
10+ years across multiple verticals
From iGaming to fintech, SaaS to ecommerce - I bring cross-industry pattern recognition to every engagement.
FAQ
Let's build something that grows.
Book a 30-minute consultation. No pitch, just a clear next step.
Book a consultation