SEO specialist for B2B, SaaS, and ecommerce brands that want rankings tied to revenue
Technical SEO, content strategy, entity optimization, and link acquisition - run as one program, measured against pipeline and revenue instead of vanity keywords.
Trusted by teams at
When an SEO specialist makes sense
Your site has technical debt
Slow Core Web Vitals, broken canonicals, duplicate content, JS rendering issues, or a Lighthouse report nobody understands - I fix the foundation before chasing keywords.
Your content isn't ranking
You're publishing but pages plateau on page 2 or get cannibalized by your own posts. I rebuild the topic clusters, intent mapping, and internal linking that actually moves rankings.
Your authority lags competitors
Competitors with weaker products outrank you because they have stronger backlink profiles and entity coverage. I run digital PR, partnerships, and entity-based outreach.
You can't connect SEO to revenue
Traffic is up, but pipeline isn't. I rebuild attribution so SEO is measured by qualified pipeline and revenue, not impressions or keyword counts.
What an SEO specialist engagement covers
Technical SEO
Crawl audits, Core Web Vitals, indexation, canonicals, hreflang, schema markup, JS rendering, and site architecture - shipped with your dev team.
Content and on-page
Topic clusters, intent mapping, briefs, on-page optimization, and AI-assisted production workflows your team can run after I leave.
Entity and AI SEO
Entity-based optimization, knowledge panel coverage, Wikidata, and structured data tuned for AI Overviews, Perplexity, and ChatGPT citations.
Authority and link building
Digital PR, partnerships, HARO-style outreach, and broken-link reclamation. White-hat only - no PBNs, no link farms, no exposure.
Analytics and reporting
GA4, GSC, Looker Studio, and pipeline attribution so SEO is measured against revenue, not vanity rankings.
International and local SEO
Multi-language and multi-region setups, hreflang, country-specific authority, and local pack optimization for service-area businesses.
How an SEO engagement works
Audit and baseline
Two-week technical, content, and authority audit. Written diagnosis with prioritized fixes ranked by impact and effort.
90-day roadmap
A roadmap covering technical fixes, content production, and link acquisition - with owners, milestones, and revenue targets.
Embedded execution
Weekly working sessions with your team, briefs for your writers, dev tickets for your engineers, and outreach managed by me. Typically 1-2 days per week.
Quarterly review
Re-baseline against rankings, traffic, and pipeline. Decide whether to continue, scale up, or hand off to your in-house team with documented playbooks.
Selected SEO outcomes
SageData
Connected SEO, email, and video content into one growth loop that compounded inbound demand for a niche data SaaS.
View case studyRWS Group & Liebherr
Built a multilingual SEO and content engine that ranked Liebherr's NoFrost line on page one across 6 European markets.
View case studyVOUBS
Repositioned VOUBS from a local contest platform to an aggregator, paired with paid campaigns that scaled qualified signups.
View case studyWhat clients say
Ivan Tachev
Account Manager, RevWise
"Just solid SEO work with a sharp understanding of digital growth strategies. He knows how to navigate complex challenges and consistently produces results that move the needle."
Vasko Vasilev
Owner, VOUBS
"Working with Lachezar helped us reposition VOUBS from a local contest platform into a contest aggregator. He developed the site architecture and created our content strategy across web and social media."
Antoniya Momchilova
Head of HR, iAffiliate
"Lachezar has the ability to handle complex situations with ease and composure. His calm demeanor and practical thinking create an atmosphere of trust and confidence among his colleagues."
Kirill Andriychuk
Co-owner, SageData
"I have worked with Lachezar on our content – landing pages, video scripts, blog concepts, and email campaigns. He's collaborative, brings ideas to the table, and sees things all the way through."
Ivan Tachev
Account Manager, RevWise
"Just solid SEO work with a sharp understanding of digital growth strategies. He knows how to navigate complex challenges and consistently produces results that move the needle."
Vasko Vasilev
Owner, VOUBS
"Working with Lachezar helped us reposition VOUBS from a local contest platform into a contest aggregator. He developed the site architecture and created our content strategy across web and social media."
Antoniya Momchilova
Head of HR, iAffiliate
"Lachezar has the ability to handle complex situations with ease and composure. His calm demeanor and practical thinking create an atmosphere of trust and confidence among his colleagues."
Kirill Andriychuk
Co-owner, SageData
"I have worked with Lachezar on our content – landing pages, video scripts, blog concepts, and email campaigns. He's collaborative, brings ideas to the table, and sees things all the way through."
SEO specialist FAQ
Related services
Ready for SEO measured against pipeline, not vanity rankings?
Bring me one ranking goal and one revenue number. I'll come back with a technical baseline, a content gap analysis, and a 90-day plan worth executing.
- 30-minute call
- No pitch deck
- Concrete next steps