Marketing consultant for B2B, SaaS, and ecommerce teams that want fewer tactics and more pipeline
Hands-on consulting across SEO, PPC, content, analytics, and marketing automation - with one operator accountable for the funnel instead of five vendors blaming each other.
Trusted by teams at
When a marketing consultant makes sense
Your channels work in silos
SEO, paid, email, and content are owned by different people or vendors and nobody is responsible for the funnel as a whole. You need one person to wire it together.
You're choosing between 10 tactics
Every agency pitch sounds reasonable in isolation. I help you pick the 2-3 that actually move pipeline at your stage and ignore the rest.
Your numbers don't reconcile
GA4, CRM, ad platforms, and the dashboard your team built all say different things. I clean up tracking and attribution so you can trust the report.
You're scaling past founder-led marketing
Time to build the playbook, hire the first marketing manager, and stop relying on the founder's network for every win. I help you make that transition without breaking what works.
What marketing consulting covers
SEO and organic strategy
Technical audit, keyword and entity mapping, content roadmap, and AI Overviews positioning. Built for B2B intent, not blog volume.
Paid acquisition
Google, LinkedIn, Meta - account audits, structure rebuilds, creative briefs, and bidding strategy aligned to pipeline, not clicks.
Content and messaging
Positioning, ICP-led messaging, content pillars, distribution plan, and editorial standards your team can actually run.
Analytics and attribution
GA4, GTM, CRM tracking, dashboards, and a clean source of truth so you can decide based on data instead of vibes.
Lifecycle and automation
Email, lead scoring, sequences, and marketing-to-sales handoff in HubSpot, ActiveCampaign, or Customer.io.
Marketing ops and team
Hiring plan, agency selection, tool stack consolidation, and the playbooks your in-house team needs to keep running after the engagement.
How a marketing consulting engagement works
Discovery and audit
Two weeks reviewing your funnel, channels, tracking, team, and tooling. Written diagnosis with prioritized recommendations and quick wins.
Roadmap and quick wins
A 90-day plan with owners, milestones, and revenue targets. We ship the highest-leverage fixes in the first 30 days.
Embedded execution
Weekly working sessions with your team or vendors, async reviews, and direct access for the surprises. Typically 1-2 days per week.
Handover and review
Quarterly review with documented playbooks so the work compounds even after the engagement ends. Renew, scale, or transition cleanly.
Selected client outcomes
SageData
Connected SEO, email, and video content into one growth loop that compounded inbound demand for a niche data SaaS.
View case studyRWS Group & Liebherr
Built a multilingual SEO and content engine that ranked Liebherr's NoFrost line on page one across 6 European markets.
View case studyVOUBS
Repositioned VOUBS from a local contest platform to an aggregator, paired with paid campaigns that scaled qualified signups.
View case studyWhat clients say
Ivan Tachev
Account Manager, RevWise
"Just solid SEO work with a sharp understanding of digital growth strategies. He knows how to navigate complex challenges and consistently produces results that move the needle."
Vasko Vasilev
Owner, VOUBS
"Working with Lachezar helped us reposition VOUBS from a local contest platform into a contest aggregator. He developed the site architecture and created our content strategy across web and social media."
Antoniya Momchilova
Head of HR, iAffiliate
"Lachezar has the ability to handle complex situations with ease and composure. His calm demeanor and practical thinking create an atmosphere of trust and confidence among his colleagues."
Kirill Andriychuk
Co-owner, SageData
"I have worked with Lachezar on our content – landing pages, video scripts, blog concepts, and email campaigns. He's collaborative, brings ideas to the table, and sees things all the way through."
Ivan Tachev
Account Manager, RevWise
"Just solid SEO work with a sharp understanding of digital growth strategies. He knows how to navigate complex challenges and consistently produces results that move the needle."
Vasko Vasilev
Owner, VOUBS
"Working with Lachezar helped us reposition VOUBS from a local contest platform into a contest aggregator. He developed the site architecture and created our content strategy across web and social media."
Antoniya Momchilova
Head of HR, iAffiliate
"Lachezar has the ability to handle complex situations with ease and composure. His calm demeanor and practical thinking create an atmosphere of trust and confidence among his colleagues."
Kirill Andriychuk
Co-owner, SageData
"I have worked with Lachezar on our content – landing pages, video scripts, blog concepts, and email campaigns. He's collaborative, brings ideas to the table, and sees things all the way through."
Marketing consultant FAQ
Related services
Ready to stop running 10 disconnected tactics?
Bring me one revenue goal and one channel that isn't working. I'll come back with a diagnosis, a 90-day plan, and an honest answer on what to cut.
- 30-minute call
- No pitch deck
- Concrete next steps