Fractional CMO for B2B and SaaS companies that need a senior marketing leader, not another agency
I plug into your team as a part-time Chief Marketing Officer - owning strategy, hiring, channels, and reporting - so you get senior leadership without a full-time hire.
Trusted by teams at
When a fractional CMO makes sense
Founder-led marketing has plateaued
You've hit the ceiling of doing it yourself or rotating freelancers, and you need a senior owner of strategy and execution.
You have marketers but no leader
Your team needs someone to set direction, prioritize the roadmap, and unblock channels - without a six-figure full-time hire.
You're between Series A and Series B
Revenue is real, channels are messy, and you need a CMO-grade operator before the next raise or growth stage.
You need an interim leader
Cover a maternity leave, departure, or transition with a senior operator who can run the function from day one.
What I own as your fractional CMO
Strategy and positioning
ICP, messaging, category positioning, and a 90-day plan tied to revenue - not a 40-page PDF no one reads.
Channel ownership
SEO, paid, content, email, and lifecycle - prioritized by impact and run as one funnel, not isolated tactics.
Team and vendor leadership
Hire, manage, and unblock in-house marketers, freelancers, and agencies. Performance reviews and clear ownership.
Reporting and board-ready metrics
Pipeline, CAC, payback, and attribution dashboards your CEO and board can read in 60 seconds.
Budget and forecasting
Quarterly budget, channel allocation, and revenue forecasts you can defend in a board meeting.
Cross-functional alignment
Sit in on sales, product, and exec syncs so marketing actually moves pipeline and not just MQLs.
How a fractional CMO engagement works
Discovery and audit
Two-week deep-dive into your funnel, channels, team, and tooling. You get a written diagnosis with priorities.
90-day plan
A focused roadmap with revenue targets, owners, and milestones. Reviewed with you and your leadership before kickoff.
Embedded leadership
I run weekly marketing standups, attend exec syncs, and manage your team or vendors. Typically 2-3 days per week.
Quarterly review
Re-forecast, reprioritize, and decide together whether to renew, scale up, or transition to a full-time CMO I help you hire.
Selected client outcomes
SageData
Connected SEO, email, and video content into one growth loop that compounded inbound demand for a niche data SaaS.
View case studyRWS Group & Liebherr
Built a multilingual SEO and content engine that ranked Liebherr's NoFrost line on page one across 6 European markets.
View case studyVOUBS
Repositioned VOUBS from a local contest platform to an aggregator, paired with paid campaigns that scaled qualified signups.
View case studyWhat clients say
Ivan Tachev
Account Manager, RevWise
"Just solid SEO work with a sharp understanding of digital growth strategies. He knows how to navigate complex challenges and consistently produces results that move the needle."
Vasko Vasilev
Owner, VOUBS
"Working with Lachezar helped us reposition VOUBS from a local contest platform into a contest aggregator. He developed the site architecture and created our content strategy across web and social media."
Antoniya Momchilova
Head of HR, iAffiliate
"Lachezar has the ability to handle complex situations with ease and composure. His calm demeanor and practical thinking create an atmosphere of trust and confidence among his colleagues."
Kirill Andriychuk
Co-owner, SageData
"I have worked with Lachezar on our content – landing pages, video scripts, blog concepts, and email campaigns. He's collaborative, brings ideas to the table, and sees things all the way through."
Ivan Tachev
Account Manager, RevWise
"Just solid SEO work with a sharp understanding of digital growth strategies. He knows how to navigate complex challenges and consistently produces results that move the needle."
Vasko Vasilev
Owner, VOUBS
"Working with Lachezar helped us reposition VOUBS from a local contest platform into a contest aggregator. He developed the site architecture and created our content strategy across web and social media."
Antoniya Momchilova
Head of HR, iAffiliate
"Lachezar has the ability to handle complex situations with ease and composure. His calm demeanor and practical thinking create an atmosphere of trust and confidence among his colleagues."
Kirill Andriychuk
Co-owner, SageData
"I have worked with Lachezar on our content – landing pages, video scripts, blog concepts, and email campaigns. He's collaborative, brings ideas to the table, and sees things all the way through."
Fractional CMO FAQ
Related services
Ready for senior marketing leadership without a full-time hire?
Bring me one revenue goal and one bottleneck. I'll come back with a diagnosis, a 90-day plan outline, and an honest answer on whether a fractional CMO is the right move.
- 30-minute call
- No pitch deck
- Concrete next steps