What are entities in SEO?

Entities are the "things" search engines recognize - people, places, brands, concepts, and more. Unlike keywords, entities have context and relationships. Google uses them to understand meaning and intent. For example, "Amazon" as a company is an entity, and it's different from the Amazon rainforest.

How do you find SEO entities?

Start with your main topic and use tools like Google's Knowledge Graph, Wikipedia, and keyword research tools to identify related entities. Look for people, brands, terms, and categories commonly associated with your topic. Also, check competitor content. What entities are they connecting to? Use this to build a structured, semantically rich content plan.

Entity SEO is the practice of optimizing content around recognizable concepts, not just keywords, so search engines better understand and rank your site.

Entity-based SEO: a new way of thinking about optimization

Lachezar Simeonov

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